Benefit Makeup is a interesting brand, is also the most popular brand young people like. Benefit Makeup will make you look lovely, and it's for a good cause. The company's products have a madcap glamour-girl sensibility, with clever names and pin-up lasses on nearly every package. Benefit sells its lines and offers facial services through more than 2,000 counters (called "Beauty Bars") in department stores and beauty specialty shops worldwide. It also has about a dozen dedicated boutiques.