First of all I love the packaging of this lipstick. It’s minimal and sleek. The pigment is magnificent! I bought it in Ruby Woo. They say this shade looks good on all skin types. This is true. I felt hesitant to purchase it because I didn’t get a chance to sample it. I was very pleasantly surprised. I highly recommend this product! I will say it is very important to moisturize your lips before applying, as it is very matte. This lipstick is just perfect for dressing up even the most casual outfits. It’s my new go to!