I first discovered MAC cosmetics when my daughter brought me to a salon for a professional demo; I say this because skin color/tone is a difficult thing to match and it helps to get a trusted opinion - AND the right color concealer. I am a professional lady over 50 - I can't take the risks-of-fashion that I used to!
I apply this product with a brush following my eyecream; I start with three little drops on top of my hand, load the brush and 'paint' it on - under my eyes, on the sides on my nose, under my nose and under the bottom lip (the marionette lines). The effect is very natural and restorative, looking. I use pressed powder over this.
I have found that both 'stick' and 'liquid' concealers highlight my skin creases where this product does not. Very good for mature skin.
I use it every day and a tube of it lasts me about 9 months...AND I don't have to battle downtown traffic to buy more because maccosmeticsprowholesale.com.com carries it! What could be better!