If you're just starting to experience with red colored lipstick THIS IS THE ONE!! This was the first MAC lipstick I purchased, and I love it. It has great color pay off, and it applies so smooth. It doesn't have the heavy feel some lipsticks do. It does seem to smear a tad bit, but setting with a powder stops it. This is my favorite red lipstick I have found so far! Whenever I run out of it I will definitely be repurchasing. If you set it with a translucent powder it is kiss proof also ;)!