Ruby Woo lived up to it's name. Perfect shade of red. I have a light complexion with underlying redness around the checks, I tend to flush very easily and discovered this shade on an app that lets you try Mac lipstick virtually. After reading the description and checking it out in the store it was the perfect red. It is a matte, so hydrate your lips well beforehand and after several hours. I use the Mac lip primer with this and found that it lasted well, no feathering, and eventually wore off into a lip stain. Love it!!